Autosales Ltd is one of the UK’s longest serving Skoda and Suzuki dealers with nearly 50 years experience in the motor trade.
With branches located throughout the West Midlands in Bilston, Burntwood and Cannock they supply a wide range of new cars and used cars.
Website Redesign
Autosales wanted to increase sales enquiries from their website and decided that a redesign was the best solution to achieve this. They asked us to keep the professional visual impact of the previous design, whilst incorporating strong eye catching ‘calls for action’ for the key areas of their car sales business.
The new website design would have to retain visual impact whilst being easy to use. By gathering information from colleagues and friends regarding the usability of the previous site, they were able to provide us with information on the areas that they wanted to improve and focus on.
The used cars search facility was also improved so as to make the search more intuitive, and allow visitors to easily find their perfect car from the comprehensive range of makes and models. Incorporating AJAX into the form allowed for real time updates to the selection boxes and summary information on the number of cars available for the selected search terms.
Website Design Requirements
In addition to improvements to the look and feel of the website, Autosales wanted more control over the textual content of the pages. We first discussed with them which elements of imagery and text content they wanted more control over.
Once this was confirmed we redeveloped our bespoke content management system to allow them to edit all the elements they needed. We also built upon the existing upload facility for adding car listing to the site and incorporated new features such as the ‘car of the week’ call for action on the home page.
We worked closely with Autosales throughout the development process and continue to support and provide advice on how the site can be enhanced further. Both Autosales and the members of our web design & development team are very pleased with the look and feel of the redesign.
