Search Engine Optimisation
Search engines are the major contributor when it comes to traffic to your website. In many cases, useful information on websites is not displayed in the correct location due to some inconsistency or problem with the structure or code of the website. Correcting these issues gives your website the best chance of being found by a visitor who is likely to find your products, services or information useful.
This forms part of what is known as on-site search engine optimisation. This is an ongoing process that ensures that the website is conforming to the latest standards and being updated on a regular basis.
Off-site optimisation is the process of promoting a website which is carried out using other websites or mediums. Driving visitors and search engine crawlers to websites gives them the best chance of reaching their full potential.
eCom Plus have built up an extensive range of tried and tested methods of website optimisation and promotion. Coupled with our techniques for monitoring results we have helped our customers websites become established in their chosen areas.
Search Engine Optimisation Factors
Code Structure
This is a major factor which contributes to the validation of a webpage according to the World Wide Web Consortium. Ensuring that you pages conform to these specifications improves the consistency of the website between browsers and helps search engine robots traverse the page.
Site Structure
By making sure that the pages of a website are organised into ‘discoverable’ URLs which correspond to the navigation helps users navigate the site and search engines to evaluate the structure.
Content
Providing visitors with relevant, useful, unique information is the best way to improve the popularity of a website. E-Commerce web sites benefit from accurate product descriptions and supportive media such as images and videos which allow visitors to make an informed buying decision.
Promotion
To increase the number of first time visitors to a web site you need to let them know that it exists. Increased traffic can lead to comments or posts about the website elsewhere which in turn generates new visitors.
eCom Plus have helped small companies to grow and large companies to expand using these guidelines. Whatever the size or nature of your business, we are certain that we will be able to help.
A dedicated team will be on hand to work with your business as soon as you join us. As a customer, you will always be kept informed of your search engine positions.
Search Engine Reporting
We provide all of our customers with access to 24/7 reporting on how your website is performing. Coupled with the traffic reports for your website, you will have access to all of the relevant information to gauge the success of your website.
