The first step to obtaining a position for a particular word or phrase is to analyse the existing website to determine:
- What has already been done which is beneficial
- What (if anything) may be preventing the website from ranking for this word or phrase
- What can be done to improve positioning
The current positions are then checked and documented before work commences. Numerous aspects of the website are then tweaked to obtain the best possible position for the chosen phrase including the text in relevant areas of the website.
While search engine optimisation continues you are able to monitor progress using the eCom Plus reporting system which keeps you up to date with any changes.