Organic Search Engine Optimisation
The term organic search engine optimisation means SEO work which results in a website being listed within the ‘natural’ or ‘organic’ listings of search engines such as Google, Bing & Yahoo. Natural or organic listings refer to the main search query results which get displayed down the left hand or central section of the page and not those listed at the top, right-hand side on at the bottom high-lighted as being sponsored listings. Sponsored listings are those which have been paid for by website owners who pay for ‘pay-by-click’ advertising campaigns, most notably ‘Google Adwords’.
Why Natural Listings are Important
Getting your website listed within the ‘Organic listings’ of the major search engines is very important for those businesses wishing to profit from their website such as ecommerce on-line stores and subscription membership based websites. eCom Plus believe SEO to be an ongoing process of both ‘on-site’ & ‘off-site’ keyword optimisation which contributes to your website gaining strong positions in the natural listings in search engines and aims to maintain your positions.
Google Adwords Campaigns
eCom Plus offer a comprehensive Google Adwords Campaign management service in addition to our Bronze, Silver & Gold SEO options designed for Organic Search positions. Whilst Adwords are affectively paid for positions they are by no means guaranteed to get you listed at the top of page 1 of the sponsored listings section. eCom Plus have worked hard to develop systems and skill-sets in order to offer Adwords advert writing services so that your advert has the best chance of gaining strong positions, click here for more info about our Google Adwords services.
Ethical Organic SEO
All of our SEO techniques have been researched and developed in-house are all ethical white hat approaches to gaining the best organic listings for our clients’ website. There is a long list of factors which we ensure have been correctly optimised with relevant keyword focus throughout your website. The following list outlines the key areas of a website which we feel need to be optimised in order for it to be easily indexed by search engines and over time gain strong natural listings:
- Page Titles
- Meta Descriptions
- Meta Keywords
- H1’s, H2’s, etc
- Text Content
- Image ALT & text title tags
As part of our Bronze, Silver & Gold SEO Options we ensure that the optimisation of key areas of a website is completed to a high standard. We research the competition in terms of other websites trying to gain positions in Google & Yahoo for the same keyword phrases, evaluate their approach whether they use ‘black-hat’ or ‘white-hat’ SEO and plan out a program of organic SEO to ensure a strong position is achieved.
Websites Designed for Search Engines
All the websites we design & develop are built using hand-written bespoke code which adheres to industry standard website coding standards and has been developed over many years to maximise its effectiveness in being easily indexed by the major search engines.
Our Bronze SEO option is a basic level SEO option ideal for small brochure websites and business start-ups who want a presence within the search engines in order to build the level of traffic and enquires through their site. - more info
Custom SEO Options
In addition to our 3 main SEO options we also offer a custom option for specific search engine optimisation requirements, please make an enquiry for more details via our contact form.